Eroica rides with Selle San Marco

Eroica rides with Selle San Marco

We proudly announce a partnership that is truly significant for our company, for our history, and for the ideals of the movement we support. We are the official sponsor of Eroica, the non-competitive cycling event for historic bikes that has spread from Italy to all over the world.

We support the idea of keeping alive the soul of the two-wheelers of yesteryear, made up of “the beauty of fatigue and the thrill of conquest” as the slogan of Eroica states. On the other hand, we know the history of cycling well, since 1935 we have been carrying on a great artisan and Italian tradition in bicycle saddles. The past is what we hold most precious and we are the first to value it. That's why we support Eroica with pride and look forward to 2024 with great enthusiasm.

The origins of Eroica

Eroica was born in 1997 in Gaiole in Chianti, a small village in the province of Siena, where creator Giancarlo Brocci, together with 92 hunters of feelings and emotions - as he called them - started the first edition of a magical cycling event; an event combining challenging routes, magnificent landscapes and unforgettable refreshments in a unique way. From the original event in Gaiole, Eroica has grown into a global movement, a network of events attracting tens of thousands of cyclists and fans of all ages around the world.

A valuable partnership

We will bring to Eroica events our long history and the technological innovation that distinguishes the quality of our saddles. We want to give continuity to the iconic products that talk about us wherever they go, such as those in the Bottega saddle range, which combine Italian style with the cycling tradition of the past. An added value for this new partnership, but also a philosophy that has always made us recognisable worldwide as a synonym for experience and excellence.