Magazine

We’ve always celebrated those who dare to go where others stop.

90 years on, still pedaling forward. Since 1935, we’ve been blending tradition and innovation, one saddle at a time.

When the call of the mountains becomes a dream and the dream turns into an enterprise, stories like Giovanni Mattiello's are born: two bikers, a summit in the Andes and the legendary descent from Cerro Mercedario.

Few years. Many kilometers. An immeasurable desire to travel.At only 21, Dario Franchi turned his dream into an adventure. Starting from Florence, he covered over 22,000 km, crossing 20 countries in that continuous challenge that is life on the road.